Go-To-Market Strategist Building Growth Engines for Corporations.
I turn compelling brand stories into data-driven GTM programs that build qualified pipeline, shorten sales cycles, and drive early-stage revenue.
WHO I AM
A Full-Funnel Marketer
From defining market position to executing revenue-driving campaigns, I build and scale Go-To-Market strategies from the ground up. I create the systems that turn early traction into measurable, repeatable growth.
WHAT I DO
Core GTM Competencies
MY PLAYBOOK IN ACTION
Experience Highlights
Marketing Lead
Stage Point Capital
Private Equity
Investor Marketing: Led multi-channel marketing campaigns across fundraising initiatives, driving 56% higher engagement and 2.3M+ impressions.
Conversion Rate Optimization: Led a full UX overhaul, resulting in a 23% higher user engagement and 37% bounce rate reduction.
Product Marketing: Created customer enablement assets, reducing support tickets by 26% and accelerating product adoption.
Founder
Courtesy Attire
E-commerce / D2C
Zero-to-One GTM Strategy: Developed complete GTM plan, including market analysis, brand positioning, and channel strategy to establish a market foothold.
Full-Funnel Ownership: Managed the entire business stack from product design and marketing to supply chain, demonstrating end-to-end operational capability.
Customer Journey Optimization: Re-architected the UI and customer journey to achieve an 11% store conversion rate and a 350% increase in time on site.
Social Media Manager
Masterworks
Fintech / Unicorn
Pipeline Generation: Owned demand gen campaigns that directly influenced over 30% of the quarterly sales pipeline.
CAC Optimization: Revived the LinkedIn channel, achieving a 74% MoM decrease in CPL and a 53% reduction in CPC.
Creative Strategy: Developed high-performing ad concepts and copy, ensuring a consistent brand voice for a high-value audience.
MY TOOLKIT
Skills & Technologies
GTM & Marketing Strategy
Performance & Analytics
Creative & Platforms