Abstract
This digital marketing plan for WHOOP details a bold strategy to elevate the brand in the competitive fitness wearables market. By targeting health-conscious, performance-driven individuals, WHOOP aims to grow its social media presence, improve customer engagement, and boost membership subscriptions. Tactics include influencer partnerships, viral social campaigns, and platform optimizations like AI chatbots and personalized experiences. With a focus on delivering actionable insights and unlocking human potential, this plan positions WHOOP to expand its global reach, refine its premium value proposition, and solidify its reputation as the go-to wearable for high-performance living.
